About the role
TrippingCube is looking for a creative and enthusiastic Social Media Marketing Executive with 1–2 years of experience to manage and grow our social media presence. The ideal candidate should understand social media trends, content creation, audience engagement, and performance analytics, with the ability to turn travel experiences into engaging digital content. If you enjoy creating reels, planning social media campaigns, and building an active online community, we would love to have you on our team.
What you will do
- Plan, create, and manage social media content calendars for Instagram, Facebook, LinkedIn, and other relevant platforms.
- Create engaging content ideas for reels, carousels, static posts, stories, and short-form videos.
- Write creative captions, compelling hooks, and platform-specific copy aligned with the brand's voice.
- Coordinate content shoots, including travel reels, destination videos, and promotional creatives.
- Design social media creatives using Canva or similar graphic design tools.
- Research trending audio, hashtags, formats, and social media trends relevant to the travel industry.
- Schedule and publish content consistently across social media platforms.
- Monitor comments, messages, mentions, and audience interactions to maintain an active online community.
- Track social media performance, including reach, impressions, engagement, profile visits, and follower growth.
- Prepare weekly and monthly social media performance reports and suggest improvements based on insights.
- Collaborate with the SEO, content, and performance marketing teams to align campaigns with business goals.
- Support social media advertising campaigns by coordinating creatives, copy, and campaign requirements with the paid marketing team.
What we are looking for
- 1 - 2 years of hands-on experience in social media marketing or social media management.
- Good understanding of Instagram, Facebook, and LinkedIn content strategies.
- Experience in creating and managing social media calendars.
- Strong copywriting skills for captions, reels, stories, and promotional posts.
- Creative thinking and an understanding of visual storytelling and brand communication.
- Familiarity with Meta Business Suite and social media analytics.
- Working knowledge of Canva or similar creative tools.
- Ability to analyse engagement metrics and use insights to improve content performance.
- Good communication, organisational, and time-management skills.
- Ability to manage multiple tasks and meet content publishing deadlines.
Good to have
- Experience in the travel, tourism, hospitality, or lifestyle industry.
- Basic knowledge of Meta Ads and social media campaign optimisation.
- Experience with reel scripting, video shooting, and short-form video editing.
- Familiarity with tools such as CapCut, Canva, or other video editing software.
- Basic understanding of SEO, content marketing, and influencer collaborations.
- A portfolio of social media pages, campaigns, reels, or creatives you have worked on.
What we offer
- An opportunity to work with a growing travel and experiences brand.
- Creative freedom to develop engaging social media campaigns and content ideas.
- Hands-on experience with multiple platforms and digital marketing initiatives.
- A collaborative environment that encourages learning and creativity.
- Opportunities to develop your social media marketing and content creation skills.